Pisco ramps up UK focus with cocktail push
Peru’s pisco producers have been dipping their collective toes in the UK market for some time, with embassy-backed London tastings attracting small but growing numbers from the trade. At the latest event, though, at the In & Out Club this December, there was a new focus as to the possibilities for pisco – and especially the premium propositions – to grow as an exciting ‘new’ category on back bars and independent merchant shelves in Britain.
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